changed name to be the filename only, added code to SW to set Title and Desc

Conflicts:
	drawinglayer/Library_drawinglayer.mk
	drawinglayer/Package_inc.mk
	svx/source/svdraw/svdograf.cxx
	sw/inc/ndgrf.hxx
	sw/source/core/doc/doc.cxx
	sw/source/core/doc/notxtfrm.cxx
	sw/source/core/docnode/swbaslnk.cxx
	sw/source/core/graphic/ndgrf.cxx
	sw/source/filter/rtf/rtffly.cxx

Change-Id: Id433031958529498441574dafe2fbd5261371efc