maName is just not descriptive enough and hard to search the source for.

Also in this patch:
- tracked down what ASE, GPL and SOC stand for and added a comment
- found instances of aName, local variables and changed these to
  aPaletteName

Change-Id: I4c7eee31b604a8ef2ebef5fd1daa81e193dd7295
Reviewed-on: https://gerrit.libreoffice.org/20958Reviewed-by: Chris Sherlock <chris.sherlock79@gmail.com>
Tested-by: Chris Sherlock <chris.sherlock79@gmail.com>